Sony requires its marketing staff to blog?

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Via Emma Duke-Williams, an article about compulsory blogging at Sony blogging… you should share this with anyone who thinks blogging is not important for their future:

According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and Ireland, said the company “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively”.

Blogging is obligatory!

But what happens to those who refuse?

A spokesperson for SonyBMG told us “you won’t be sacked for failing to blog”, but added, rather ominously: “If you don’t blog, it’s going to be frowned upon. Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people’s jobs.”

Blogging is not the future it is right now! I expect that we will see even more of this in the future!

tag: blogging, SonyBMG, blogs, education, teaching

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Vicki Davis

Vicki Davis has been an educator and IT director in Georgia since 2002. Today, she also works as an instructional technology coach, staying side-by-side with active teachers and students so her work stays grounded in real classrooms.

She's a mom of three, wife of one, and loves talking about the wise, transformational use of technology for teaching and doing good in the world.

She has blogged at the Cool Cat Teacher Blog since 2005 and hosts the 10 Minute Teacher Podcast and Cool Cat Teacher Talk (radio, public access TV, YouTube, and all major podcast platforms), interviewing remarkable educators around the world. Vicki focuses on what unites us — a quest for truly remarkable, life-changing teaching and learning. The goal of her work is to provide actionable, encouraging, relevant ideas for teachers, grounded in truth and shared with love.

If you talk to Vicki for long, she'll encourage you to "Relate to Educate," to "innovate like a turtle," or to be "a remarkable teacher." She loves homemade sourdough bread and cinnamon rolls and runs half marathons with her sisters. You can usually find her laughing with her students or digging into a book.

Thank you for reading, sharing, and telling your friends about the work we do here! - Vicki

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2 comments

Paul Wilkinson April 10, 2007 - 10:34 pm

Toon Doo is great fun. Thanks for the tip. I discovered this morning you can also upload your own images and use them. Wow the creative possibilities of this are endless.

Sony Vaio VGN December 20, 2010 - 1:13 pm

Wow,I like this blog.Thanks for sharing this information.

Comments are closed.