Discovery Education: Web 2.0 Tools
Lots of incredible tools from Discovery education.
‘Generation V’ Defies Traditional Demographics
“Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.”
Additionally the percentages that create content, contribute, etc. affects classroom and project planning. Do we allow students to “lurk”
Findings about these Generation V segments:
* Up to 3% will be creators, providing original content. They can be advocates that promote products and services.
* Between 3% and 10% will be contributors who add to the conversation, but don’t initiate it. They can recommend products and services as customers move through a buying process, looking for purchasing advice.
* Between 10% and 20% will be opportunists, who can further contributions regarding purchasing decisions. Opportunists can add value to a conversation that’s taking place while walking through a considered purchase.
* Approximately 80% will be lurkers, essentially spectators, who reap the rewards of online community input but absorb only what is being communicated. They can still implicitly contribute and indirectly validate value from the rest of the community. All users start out as lurkers.”Super Social Safety: Teens Review Virtual Words for kids 12 and under
This script from Dec 2009 was created by some Digiteen students in my classroom as they evaluated virtual worlds. I'll be referencing this on my presentation at #iste10 on Monday but am providing the detail for those who cannot attend the session face to face.
FTC Finds Explicit Content In The Virtual Worlds: Are Children Protected?
Federal Trade Commission found that 70% of virtual worlds allows access to objectionable material. This is consistent with some of what my students found.
foursquare :: Social Butterfly Lounge :: Denver, CO
Those who have GPS at ISTE can check in at the social butterfly lounge using foursquare.
Posted from Diigo. The rest of my favorite links are here.
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
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2 comments
Business has been differentiating for clientele long before educators had ever heard the word…their first differentiation was in product and then through process. I’m not one to say that business has all the answers for education, but business knows how to get into the minds of people…isn’t that what teachers need to do????
@dconrad –
I know what you are saying – having come from business myself. However, there is a BIG difference here. In business when we want to differentiate based upon the customer – we often make the products in different “lines” in order to customize.
Here, we’re talking about one teacher and 30 kids that he/she has to differentiate for. HUGE difference.
One is a product or service differentiation – knowing your customer. The other is that you have to teach whatever comes in the door.
So, yes, there are a lot of things in business that education can learn from. However, having worked on the business and education side – business is a completely different animal and in some ways easier. A teacher cannot fire their students but must differentiate to reach whomever she/he is assigned for that year.
It would kind of be like having 30 random customers to come into a shop and having to suit their needs with the tools on hand SIMULTANEOUSLY. It isn’t that there isn’t a parallel – they are just different.
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