Building Your School and Personal Brand

A conversation with Trish Rubin on episode 79 of the 10-minute Teacher Podcast

Today Trish Rubin @trishrubin teaches us the basics of building your school and personal brand. Enter the book giveaway to win a copy of the book, BrandED, that she co-authored with Eric Sheninger.

Building Your School and Personal Brand (1)


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In today’s show, Trish Rubin discusses what you need to know about school and personal branding:

  • Defining brand as it relates to education
  • The risks of brand myopia in schools
  • The reason we need to change how we communicate
  • The aspects of building a brand
  • Individual teacher brand

I hope you enjoy this episode with Trish Rubin!

Want to hear another episode on digital schools and learning? Listen to Eric Sheninger talk about digital pedagogy that actually improves learning.

Selected Links from this Episode

Enter the book giveaway contest

BrandED Giveaway Contest

Full Bio As Submitted

Trish RubinTrish Rubin

Trish Rubin is an lifetime educator and a “second act” entrepreneur who consults education and business organizations in improved brand communication. She teaches Marketing and Brand Management at CUNY/Baruch College in NYC and consults in K-16 educational professional development and across business, agencies and nonprofit organizations.

With Eric Sheninger, she has co-authored the first complete guide to using brand/marketing as tools for empowering schools in a digital/ social media age.

Transcript for this episode

To be posted as soon as it is available. Check back soon!

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4 thoughts on “Building Your School and Personal Brand

  1. Hi Vicki and Trish,
    This is a timely topic for our school. I would love to win the book so that my Superintendent could read it. Thank you both for all that you do to advance learning.

  2. Looking forward to branding our instructional coaching program:) Thanks for the information – looking forward to reading “BrandED”!

  3. This is one focus we have started looking at for our school. A lack of true identity and the moral and school spirit that should accompany it. I look forward to reading your book.